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Associate Director, Marketing & Communications, PBD
Posting Date:
Jan 26, 2023
Location:
Hong Kong, HK
Employment Status:
Permanent
Department:
Private Banking Department
Job Description:
Job Responsibilities
- Assist in developing marketing strategies for high-net-worth individuals, to achieve single-minded customer loyalty and eventually high customer profitability.
- Drive holistic marketing campaigns of multiple touch points and premium experience, to reinforce relationship and create cross-selling opportunities
- Establish and gate-keep the distinguished brand of Private Bank and optimize brand image through various applications
- Identify and formulate partnership to maximize resources and customer satisfaction in a cost-effective manner
- Carry out customer profiling and segmentation practices as tools for accurate positioning and contents tailoring
- Conduct project monitoring, post-event evaluation and budgetary control
- Ensure all materials and activities are aligned with legal, compliance and risk control requirements
Job Requirements
- University graduate with major in Business Administration, Communications, Journalism, Arts, or related disciplines
- 3-7 years of experience in customer-oriented marketing and promotions, preferably with CRM and loyalty programme exposure
- Banking experience is not mandatory, but good knowledge of private banking and wealth management is a plus
- Proficiency in MS Word, PowerPoint and Excel
- Good business network of partners and service providers
- Project ownership, good management and interpersonal skills, an outgoing character is a plus
- Strong command of both written and spoken Chinese and English, including Putonghua.