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Senior Officer - Assistant Manager, Digital Marketing (E-Banking)

Posting Date:  Mar 25, 2023

Hong Kong, HK

Employment Status:  Permanent
Department:  Internet Finance Department
Job Description: 


  • Design and implement digital marketing initiatives to achieve business objective & goals
  • Work closely with various internal parties and external agencies to formulate campaign strategies
  • Evaluate digital marketing activities to identify any potential compliance risks and operational risks
  • Work with group compliance to keep abreast of and adhere to the updated group policies and requirements
  • Carry on ad-hoc projects as required


  • University graduate with major in  Business, Marketing or related discipline
  • Minimum 3 years of relevant working experience
  • Familiar with Banking Ordinance, SFO and relevant rules, codes and guidelines issued by HKMA and SFC
  • Excellent knowledge of Facebook, Instagram, WeChat and other social media brands and best practices
  • Excellent written and oral Chinese and English, Mandarin is a must
  • Sound analytical skills and detail-oriented
  • Good command of spoken and written English and Chinese, including Putonghua